Privacy Policy

1. Who we are

Play Review Bureau (playreviewbureau.com) is an independent comparison website for UKGC-licensed online casino operators. References to "we", "us", and "our" in this policy refer to the operators of this website.

2. Information we collect

We collect limited data when you use this site:

• Usage data via analytics (pages visited, time on site, device type)
• Data you voluntarily provide via the contact form (name, email, message)
• Cookie data — see our Cookie Policy

3. How we use your information

• To improve site content and user experience based on anonymous usage data
• To respond to contact enquiries
• To track affiliate clicks for commission purposes (no personal data is shared with operators beyond what a standard affiliate click ID contains)

4. Data sharing

We do not sell personal data. We may share anonymised or aggregated usage data with analytics providers. Affiliate tracking involves passing a click identifier to the destination operator, which may set its own cookies — subject to that operator's privacy policy.

5. Your rights (UK GDPR)

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request erasure of your data
• Object to processing
• Lodge a complaint with the ICO (ico.org.uk)

To exercise any right, email hello@playreviewbureau.com.

6. Data retention

Contact form data is retained for up to 12 months. Analytics data is retained as per the analytics provider's standard retention period.

7. Changes to this policy

We may update this policy from time to time. The "last updated" date at the top will reflect any changes. Continued use of the site after a change constitutes acceptance of the updated policy.