What Play Review Bureau actually is

Play Review Bureau is an independent comparison and information website covering UKGC-licensed online casino operators. It is not an operator, not a regulator, not owned by or formally affiliated with any of the brands it reviews, and it does not run games, accept bets, or handle player funds in any form.

The site's purpose is comparison — giving UK adults the information to make a more informed decision when choosing between licensed operators. The editorial focus is on licensing quality, player protection tools, game catalogue depth, and usability.

How the site funds itself

Play Review Bureau earns a commission when a visitor clicks through to a listed operator and creates an account. This is a standard affiliate arrangement — operators pay affiliate sites to refer new players. The commercial relationship is disclosed throughout the site.

This model is why the site exists: without affiliate revenue there would be no incentive to research and maintain it. The scores and written assessments are not influenced by the commercial relationship — operators are assessed on the same criteria regardless of commission rate.

What this site is not

• Not a gambling operator — it does not accept bets or offer games
• Not a financial adviser — nothing here is financial advice
• Not a regulator — it has no official connection to the UKGC
• Not responsible for the content of external websites or operator terms
• Not a customer support channel for any listed operator (contact the operator directly for account issues)

Responsible gambling commitment

Every page on this site carries 18+ notices and links to responsible gambling resources. Play Review Bureau will not review or link to operators that do not hold a current UKGC licence. The responsible gambling page lists free UK support organisations and tools for players who feel their gambling is causing problems.